In today’s world the best means of communication is video. Don’t be a dinosaur. You must embrace FOMO (that’s a “fear of missing out.”)

Video content online ranks the highest, is viewed by sometimes-wild numbers of people and is shared more then any other post. In short, for 2019 video should be part of all your efforts.

Video is not only for marketing or just for social media. Applying video to training, explainer videos, company communications or human resource updates are all prime subjects for producing video content. For marketing however, video is more than a wish, it is a must.

More and more clients are booking studio time to produce professional segments.

We have all seen those amateurish efforts done with a cell phone that produces some shaky images, less than clear audio and of course very little, if any, editing.

Those are the videos that wilt on the shelf after a very short life indeed. You only get one chance at a first impression. Don’t blow it.

Quality stills means that you put your best effort in to gain the better result.

Studies have shown the growth of video content across all platforms, sites and blogs as exponential. Being late to the dance is not the end of the world, but not getting out on the floor is a severe mistake.

Video formats that work for business are interviews, how to, company profiles, subject matter expert presentations, panel discussions, new products demonstrations and instructional courses.

With a little bit of thought a company can come up with several ideas that would benefit by capturing them in a video.

Of course videos get to live really long lives because they are perpetually revived by reposting, and downloading. The dollars necessary for a professional are comparable to that of other advertising, even though circulation online can be infinite.

Do good video in 2019 and make successful strides.

Greg Demetriou is president and CEO of Lorraine Gregory Communications.

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