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LGC Blog

Lorraine Gregory Communications Rebrands and Expands Capabilities to Serve Growing Client Base

Edgewood, NY – March 1, 2021 – Lorraine Gregory Communications, an award-winning full-service design and marketing agency headquartered in Edgewood, NY, has rebranded with a new color scheme and new multi-dimensional website reflecting its advanced marketing services and the new era in the company’s nearly 30-year long history. The makeover comes in response to their efforts to show businesses how to succeed and grow as they manage the challenges of the COVID-19 Pandemic and as they prepare for the future.

Leading the re-branding initiative is new firm President Benjamin “Jay” Demetriou, who was promoted at the start of this year from his position as Vice President, Chief of Operations. Firm co-founder Greg Demetriou has stepped into the full-time CEO position. Under his management during the pandemic and with over 20 years of experience, Jay is focusing on growth and the addition of new services to meet the changing needs of clients.

“Our rebranding this year was done to project a stronger image while supporting our initiatives which are directed at both the National Middle Market sector and our local market. Our last rebrand was implemented 10 years ago and captured who we were at that time. Lorraine Gregory Communications (LGC) as a company today is not the same as it was in the past. We have added personnel, service lines, expertise and have set new goals. This evolution necessitated the rebranding to better represent who we are now, how the marketplace perceives LGC and where we are going as a company,” said Jay Demetriou.

Updates made to the brand’s identity include a revamped company logo, color palette, an enhanced and redesigned website, highlighting videos and inclusion of Greg Demetriou’s “Ask A CEO” podcast and blog as well as new marketing materials which reflect a modern take on the firm’s history and comprehensive scope of in-house services. Evolution is at the forefront of the company’s mission and the rebranding solidifies the firm’s commitment to excellence.

“Lorraine Gregory Communications continues to grow and mature as a leading marketing agency for Long Island and the New York City region. Although our previous logo was bright and easily recognizable, we are now going for a more solid appearance. Our new color palette is refreshed and plays well with both the logo and font we are utilizing,” said LGC CEO Gregory Demetriou.

Lorraine Gregory Communications has also broadened its media marketing capabilities, offering high-quality videography, video production, branding, advertising, corporate communications, direct mail, graphic design, printing, public relations and web development solutions for brands and businesses of all sizes. Responding to the increased value and importance of video and digital content, LGC added to its headquarters two newly renovated production studios where their creative team brings ideas to life. At the studio, their “Ask A CEO” series is also recorded and produced where Gregory Demetrio interviews CEO and top business leaders from across the nation.

The agency has continually added services to meet the varying needs of clients, demonstrating their dedication to providing businesses with the best and most effective solutions. The company is known for staying on top of trends and marketing innovations that drive success for clients.

For more information on Lorraine Gregory Communications please visit

https://www.lorrainegregory.com

or contact Peter Spalding, Sales Director, at 631.694.1500 Ext. 204.

About Lorraine Gregory Communications

Lorraine Gregory Communications has built the most complete forward-thinking integrated marketing agency around.  No other agency can boast the totality of services we offer in house. Built on printing and mailing bones Lorraine Gregory still produces millions of pieces of marketing collateral and mail. Ownership believes in evolution of our brand to remain relevant in the ever-changing world of messaging for our clients.

We have seen it, done it, created it and grown every step of the way.  Our award-winning mindset allows us to bring new ideas, new strategies, new images and new messages to even the most complex marketing project or campaign.

Whether we are asked to build brands that increase loyalty, create a responsive website, print ads, a short or long form video you can be assured that we work outside the lines with bold brush strokes and brilliance.

With the changing trends of marketing best practices, Lorraine Gregory keeps abreast of the latest developments. In fact, responding to the increased value of video content LGC has built two studios for film production and become a New York State Qualified Film Production Facility.

No other agency is as total as Lorraine Gregory Communications. For more information, please visit https://www.lorrainegregory.com

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Greg Demetriou

Greg Demetriou

The author, Greg Demetriou is the CEO of Lorraine Gregory Communications, the founder of GregsCornerOffice.com and the host of the Ask A CEO video and podcast show. He can be reached at [email protected]To learn more about Greg, read Greg's full bio page.