Lorraine Gregory Corporation, which includes Lorraine Gregory Communications and LGC Studios, is a family-owned, full-service marketing and advertising enterprise. Named for its founders–the husband-and-wife duo of Lorraine and Gregory Demetriou–the 32-year-old company has expertise in a broad range of strategies and tactics that place its clients’ messaging in front of their desired audience.
Greg Demetriou, who serves as CEO, and Lorraine Gregory, who is executive vice president, are joined in leading the business by their son, Jay Demetriou, who is president. Over the years, several family members have held managerial and executive roles as well as board positions.
“Growth of the company means growth for the family and by extension all employees,” Greg Demetriou said.
Demetriou noted that the family aspect adds another level to decision making. “Family members are expected to perform to the utmost,” he said. “Disagreements on policy or operations must be handled, yet the consideration of who the family member is does not overrule what is correct for the company.”
Since 1992, the company has evolved from a small storefront to a 25,000-square-foot facility. “Along the way I have been immensely proud of the accomplishments of LGC and the LGC team,” Demetriou said.
The recent acquisition of Axle Eight helped Lorraine Gregory expand its online SEO, content development and paid media offerings. Lorraine Gregory has also been recognized with a cohort of Telly, Hermes, ARC and other awards. These honors were capped by a recent Emmy nomination for a documentary produced by LGC Studios.
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