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Greg Demetriou
CEO
Lorraine Gregory Communication
As we approach 2025, colleagues and other small business owners that I have spoken to anticipate both exciting opportunities and significant challenges.
Evolving trends in technology, consumer behavior and economic conditions will continue to drive business expansion. With less emphasis on sustainability and social responsibility, small business owners are increasingly refocusing on bottom-line expectations rather than social agendas. This shift presents both an opportunity for differentiation and a challenge in balancing good corporate citizenship, acquiring a larger knowledge base, and implementing innovation.
AI will be the 800-pound gorilla in the room. FOMO is something all businesses will be dealing with as more and more assistance will be leveraged via AI. New ways to streamline operations, enhance customer experiences, and improve productivity will become universally available. However, there is a learning curve associated with adopting these technologies, and small business owners must stay ahead of the curve to remain competitive. Competition will be the AI battleground in 2025.