Effective corporate blogs aren’t just about what you say – they’re about how you say it. From layout and visuals to tone and structure, there’s a lot to consider when setting up a company’s blog!
If you’re looking to improve your corporate blog, there’s no better place to start than by studying the best. These standout brand blogs offer inspiration on everything from structure and style to strategy and storytelling. Take a look!
The team at HubSpot are all-around marketing masters, and they set the standard for quality in their content marketing. Each blog provides quality, no-fluff advice on a variety of topics relevant to their customers.
The blogs have a noticeable emphasis on clarity and readability. The team uses formatting like heads, bullets, bold, and links to break up text, along with images and videos to add more context.
One noteworthy aspect is the authors of the blogs. Instead of something generic like “The HubSpot Team,” each blog has a named individual author. More importantly, the blogs are written in 1st person, so it actually feels like an individual expert wrote the piece. The authors share personal experiences and opinions that add personality and authenticity to each article.
Blog Wins:
- High-quality content
- Focus on clarity and readability
- Named authors
The first thing to stand out about IBM’s corporate blog is its simple, old-school look that manages to capture IBM’s legacy brand without looking outdated. It’s a bold and unique design that stands out in an age of templated layouts.
The content itself is packed with compelling topics that focus on expertise and data over subjective opinion. “Research” blogs dive into the numbers with figures, data, and graphs, while “Q&A” blogs interview esteemed professionals in their field. Their blog is a gold mine for 1st party data and insights that readers simply couldn’t find anywhere else online.
Blog Wins:
- Valuable, insightful 1st party content
- Old-school design with modern polish
Mailchimp is one of those foundational companies that most marketers and small business owners know by name – and the Mailchimp & Co blog reinforces why. The quality is there – of course it is! Each article is high quality and thoughtfully written, and many posts include quotes and insights from industry experts.
But most notably, the brand is there, too. Brand identity is in every design decision, from font styles to distinctive color transitions to branded callouts. We especially love the charming Mailchimp-style illustrations in the featured images and content.
Blog Wins:
- Quotes and insights from Subject Matter Experts
- Unique branded illustrations (not stock photos)
- Creative, consistent visual storytelling
The Hootsuite corporate blog, called The Perch, is highly focused on social media, which reinforces it as their area of expertise. They’re not trying to be marketing generalists; they’re aiming to be the absolute best in their field.
One interesting part about their blog is their category breakdown, which is simply “Strategy” and “Experiments.” Many blogs are categorized into 4-5+ topics, and some might expect a company like Hootsuite to have categories for each social platform. Instead, two simple categories like these focus on actionable tips and execution without overwhelming readers with too many choices.
Blog Wins:
- Specific, highly relevant social media topics
- Focused category breakdown
- Cute branded blog name
From its title (Journal vs blog) to its content, the Etsy Journal focuses on what makes Etsy unique – homemade, vintage, and personalized items. Even the blog images have a more artsy and raw aesthetic rather than something highly polished and perfect.
Etsy carries such a wide variety of products that you’d think it’d be challenging to nail down a specific list of personas. But even though they could write blogs on just about anything, they’ve managed to identify specific target audiences to focus on (namely, gift givers, fashionistas, and home decor shoppers). Their corporate blog topics clearly cater to distinctive personas, giving form and structure to an otherwise open-ended product offering.
Blog Wins:
- Consistent branded aesthetic
- Emphasis on what makes Etsy unique
- Highly relevant for target personas
The Chewy blog is clearly built with pet lovers in mind. One of the first things you'll notice is the blog’s robust sorting features, which make it easy to browse by both pet type (dogs, cats, birds, etc.) and content style (health, how-to, lifestyle). It’s a thoughtful structure that fits the diversity of their customers and specific needs.
Another notable element is how much of the content is made in-house. From boatloads of video tutorials (called “Chewtorials”) to step-by-step photos for DIY projects, Chewy’s blog content has minimal generic or stock assets. Some blogs have even been reviewed by licensed veterinarians, which adds more value and credibility to the content.
Blog Wins:
- In-house content creation adds authenticity
- Well-sorted content by pet and topic
- Lots of tutorial videos - “Chewtorials”
Artifact Uprising’s corporate blog is more than a space for brand updates – it’s an extension of their mission to connect people through stories and memory-keeping. The content leans heavily into customer storytelling, which perfectly aligns with their photo-centric products.
Readers can expect heartfelt pieces that spotlight real people and the meaningful moments behind their photo books or prints. There’s also a healthy mix of inspiration boards, DIY projects, and photography tips.
Blog Wins:
- Emphasis on customer stories and connection
- DIY ideas and photo tips that align with the product
The Anthropologie blog is a masterclass in blending editorial storytelling with commerce. With its modern, elevated design, it feels more like a digital lifestyle magazine than a traditional corporate blog. It’s clean, uncluttered, and beautifully curated.
Photography is a major highlight here. Each post is packed with high-quality visuals that bring the brand’s signature boho-chic style to life.
And while Anthropologie’s products are present, they’re never pushy. Each recommendation is woven into the narrative in a way that inspires rather than sells.
Blog Wins:
- Sleek, modern design with great navigation
- High-quality, visually rich photography
- Product mentions feel editorial rather than salesy
REI’s blog, named Uncommon Path, is built for the adventure-minded, but it’s not just about gear or checklists. Yes, you’ll find practical tips for hiking, biking, and camping. But the content also taps into the emotional side of being outdoors – mental clarity, joy, and the connection to something bigger.
Whether you're a seasoned climber or just starting to explore trails, the blog is refreshingly approachable. It’s packed with how-tos, destination guides, and safety tips while also spotlighting stories about people and communities embracing the outdoors as a lifestyle.
There’s a genuine love of nature woven into every post, making it feel less like a brand platform and more like a trusted guide from fellow outdoor enthusiasts.
Blog Wins:
- Helpful, actionable advice for all experience levels
- Emphasis on the emotional and lifestyle benefits of the outdoors
- Community-focused and experience-driven tone
The LinkedIn blog offers a surprisingly broad mix of content that goes far beyond the expected professional updates. Along with tips for job seekers and recruiters, the corporate blog also dives into trust-building and education around the platform itself.
The format is varied, too: infographics, interviews, trend breakdowns, and thought leadership all make regular appearances. It’s a smart approach that serves both individual professionals and companies looking to get the most from the platform.
Blog Wins:
- Wide range of relevant topics for professionals
- Infographics and visual formats
Zillow’s blog doesn’t waste time with fluff. It’s all about delivering data-driven insights that help buyers, sellers, and renters make smarter decisions. From housing market trends to rent increases and home value projections, every post is grounded in hard numbers.
One distinctive feature we haven’t seen anywhere else: market stats right at the top of the blog homepage.
Every month, Zillow updates its corporate blog with the latest numbers, including typical home values, rent prices, and inventory changes. It adds immediate utility for returning visitors and keeps the blog tightly aligned with Zillow’s mission of making real estate data accessible.
Blog Wins:
- Data-first content with clear takeaways
- Top-of-blog market data updated monthly
The Buffer blog is everything you’d want from a brand rooted in social media: friendly, approachable, and highly digestible. The tone is casual without being too relaxed, which aligns nicely with what a lot of companies strive for in their own social media strategy.
Each post is visually structured for easy scanning, with plenty of headers, bullets, bolded text, links, and above all, screenshots. LOTS of them. Many articles have screenshots and videos taken directly from social platforms, which helps illustrate the advice in action.
Blog Wins:
- Approachable, helpful tone
- Visual formatting that’s easy to skim
- Emphasis on screenshots from social media content
13.Canva Learn and Design School
Canva’s content is split into the Learn blog and the Canva Design School, and both are worth covering. These free resources go far beyond the basics, with content that ranges from quick tips to in-depth tutorials and hour-long lessons.
One thing that immediately caught our eye is the blog’s search bar, which invites readers to search by asking, “What do you want to learn?” The content immediately feels accessible and value-focused.
The category titles are also noteworthy since they focus on benefits instead of topics. For example, the blog includes categories for “Get work done” instead of “Productivity” and “Grow your brand” instead of “Branding.”
Blog Wins:
- Educational content ranging from quick tips to hour-long lessons
- Friendly, search-first user experience
- Action-oriented category names that focus on benefits
Wistia’s corporate blog lives up to its identity as a video-first platform. You’ll find plenty of engaging visuals, from embedded videos to animated gifs, making each post feel dynamic and well-produced.
One notable feature is that many blogs feature “Pro Tips” and “Get Inspired” callouts, which help readers quickly spot key takeaways. It’s a small touch that makes a big difference for skimmers and learners alike.
We also liked Wistia’s unique “Fix My Setup” series, which works directly with real creators and influencers to improve their video production setups. It’s highly specific, actionable content that feels personal and relevant to their niche audience.
Blog Wins:
- Video and gif-rich content that draws the eye
- Skim-friendly “Pro Tips” and callouts
Unlike most of the corporate blogs in this list, Evernote’s content is laser-focused on one thing: the product itself. And honestly, there’s nothing wrong with that. It’s still helpful over salesy, with tips, updates, and tutorials that show users how to squeeze extra value out of Evernote’s features – especially ones they might not be using yet.
Even small quality-of-life improvements get their time in the spotlight, which is great for dedicated users who rely on Evernote every day. Consistent product updates also show readers how dedicated Evernote is to improving and optimizing its product.
Blog Wins:
- Focused on practical product education
- Regular updates to reinforce commitment to the product
The Semrush blog is as vibrant as the brand itself – bright colors, bold design, and an interface that makes it feel inviting and energizing. It’s also designed for usability and easy navigation. The whole experience feels clean, helpful, and optimized.
We especially like their sticky sidebar, which includes a table of contents to jump between sections and easy access to their lead magnet.
Blog Wins:
- Bright, uplifting color palette
- High-quality content with lots of examples
- Sticky sidebar with navigation and lead-gen
Casper’s Dreamer’s Digest blog delivers content with the same thoughtful design and cozy charm as its products. Instead of a standard dropdown or tag cloud, categories are represented with attractive, clickable icons, which makes navigation feel more fun and tactile.
Another standout feature is the Editor’s Picks section, which guides visitors toward popular or seasonal content without making them dig. This helps casual browsers find value fast, especially in a corporate blog that covers everything from sleep science to lifestyle tips.
Blog Wins:
- Attractive category icons
- Editor’s Picks for popular content
The Home Depot’s clean layout and rich library of project guides make it incredibly helpful and easy to navigate. It’s a DIYer’s dream!
We especially like how each project guide is tagged with key details like estimated time and skill level (from beginner to advanced). This helps readers find a project within their capabilities and time availability so they can best prepare.
There’s also a strong video presence with how-tos, tutorials, and walkthroughs that bring each guide to life. It’s the kind of corporate blog that meets people where they are, whether they’re installing a ceiling fan or building a backyard pergola from scratch.
Blog Wins:
- Practical, well-organized content
- Helpful content for learners at any stage
- Blog tags for skill level and time required
The Rosetta Stone blog strikes a strong balance between general language-learning advice and hyper-specific content that supports learners at every stage.
One thing that stuck out is just how specific some of the topics are. While you’ll find general topics like vocabulary lists and pronunciation guides, there are also hyper-focused blogs about something as niche as how to tell time in German. It makes sense for language learners, who have to start from scratch on information we take for granted in our native tongue. It also provides unique, valuable content to the Rosetta Stone blog that not many (if any) other corporate blogs are writing about.
Blog Wins:
- Helpful content for learners at any stage
- Niche, hyper-specific blog topics that likely can’t be found anywhere else
The IKEA Ideas blog feels like more than just another templated content hub. Posts are packed with beautiful photography and formatted with thoughtful variation, so it never feels like you’re reading the same generic content over and over.
What really stands out is how naturally IKEA’s products are integrated. Rather than shoehorning in product plugs, the posts are designed around real-life solutions and inspiration, with shoppable feeds and visuals that have a lifestyle vibe instead of feeling like a catalog.
Blog Wins:
- Unique formatting and layout variety
- Product integrations that feel natural and helpful
Take Your Corporate Blog to the Next Level
Strong content doesn’t happen by accident. The best corporate blogs are backed by smart strategy, thoughtful design, and consistent execution.
If you’re ready to level up your blog and build a content engine that actually drives results, LGC can help. As a full-service marketing agency, we bring your content strategy to life – from beautiful, user-friendly website design to compelling content that educates and inspires your customers. Reach out and let's chat!