Cambridge Pavingstones “Action” TV Spot Wins 2025 Gold Hermes Award

Cambridge Pavingstones’ latest brings family, humor, and heart to the screen. The ad cleverly captures the spirit of a family-run business by featuring the brand’s owner getting unexpectedly “cut” by his sons during the filming of his own commercial—resulting in a playful and memorable twist.

LGC Studios scripted, filmed, and directed the TV spot, crafting a story that’s as entertaining as it is authentic. Through cinematic visuals and clever storytelling, the ad highlights the values at the core of Cambridge Pavingstones: family, tradition, and a commitment to quality.

The commercial earned a 2025 Gold Hermes Creative Award in the TV Ad category, celebrating the creativity, collaboration, and heart behind this standout campaign.