Lights, Camera… Cambridge Action — For the Win!

We’re thrilled to share that LGC Studios has won a Bronze Telly Award in the Corporate Image category for our commercial “Cambridge – Action,” produced for Cambridge Pavingstones!

This isn’t just any spot—it’s a commercial about filming a commercial. With a playful, behind-the-scenes twist, the story follows the real-life owner of Cambridge Pavingstones stepping in front of the camera… only to be humorously “cut” by his director-playing sons. It’s a nod to the family-run nature of the business, brought to life with charm, wit, and clever storytelling.

From concept to completion, the spot was scripted, filmed, and directed by the LGC Studios team. The final result? A high-energy, award-winning piece that celebrates authenticity, creativity, and the power of family.

Now in its 46th year, the Telly Awards recognize excellence in video across all screens, and we’re honored to have our work stand out among thousands of entries from top studios, agencies, and creators around the world.

Thank you to the Cambridge team for trusting us with your story and hats off to LGC Studios’ powerhouse crew.

Want to create award-winning content that captivates your audience? Let’s roll: hello@lgcli.com