Challenge
IPRO, a nonprofit that partners with government agencies, healthcare providers, and patients to improve healthcare quality and outcomes through innovative programs, was faced with the challenge of combating widespread misinformation and apprehension about the Covid-19 and other vaccines. Given the varying degrees of vaccination literacy, skepticism, and access to healthcare information, it was essential to develop a universally appealing and easily understandable communication strategy.
Solution
LGC Studios, in partnership with IPRO, leveraged the power of visual storytelling through animation—a medium with broad appeal capable of breaking down complex information into digestible, relatable content. From storyboarding to designing the characters and environments, and animation, our team crafted an engaging and educational communication solution.