Cambridge Pavingstones With ArmorTec
Industry: Hardscape & Building Materials
Service: Video Production
Background:
Cambridge Pavingstones, a family-owned company, is known for high-quality pavingstones and wall systems that blend durability with beauty. Rooted in tradition, the Gamarekian family has built a brand around craftsmanship, comfort, and family values.
Challenge:
Cambridge was looking to create a broadcast campaign that would resonate emotionally with their customers, reinforce their brand personality, and highlight the versatility and aesthetics of their products. They needed content that would appeal to homeowners while also staying true to the authenticity of their family-run operation.
Solution:
Over the course of three years, LGC Studios partnered with Cambridge Pavingstones to create three commercial campaigns—Canvas of Comfort, Staycation Destination, and Action. We handled everything from concept development and scripting to filming and post-production. Each lighthearted, family-focused spot showcased Cambridge’s products in real-life, emotionally resonant scenes, highlighting their comfort, elegance, and functionality.