LGC Blog

Business

What is “integrated” marketing?

Simply put, no jargon, no hype, integrated marketing is delivering unified messaging across an appropriate mix of media channels.  It reinforces a brand’s value proposition

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Business

Two years lost…the results

Every industry in the country, and the world for that matter, has suffered and survived on the shifting sands of the COVID pandemic. Daily numbers of deaths and hospitalizations kept most workers at home and offices empty. Now, thankfully, as the virus is receding, trends, lessons, and the path forward is beginning to be exposed.

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