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For the Want of a Hug
Being with people has been put on hold. Hopefully it’s a temporary thing, because I can’t stand no touching, kissing, handshakes or hugging. Even before

What Marketers Need to Do During the COVID-19 crisis is P.I.V.O.T.
Facing the unknown is scary. But I remind you we have been forced to adjust our marketing and communication strategies before . . . Remember

The 3:00 AM Blues
The red numbers stare hauntingly in the dark. The numbers are irrelevant unless of course you are determining how little you have slept. When the

The Changing Landscape of Social Interaction
Eerie as it might be the normal outlets of social interaction, both personally and professionally, have changed. Possibly forever. Schools, houses of worship, gyms, movie

Rebranding 2.0: How To Evolve Your Existing Brand
Photo: GETTY I can’t believe five years have passed since we created a new brand logo, strategy, website, collateral, etc. I do remember that it

The Value of Illustration in Marketing
Illustration attracts customers to a product or service they may have otherwise overlooked. Photography or stock illustration may be enough to get this done, but