Increase Awareness & Engagement
The use of sight, sound, and motion is an effective way to draw viewers, communicate brand values and messages, and make content stand out as opposed to text or images alone. On average, 53% more engagement was found when people watched a video instead of just reading about it (Hubspot). Video is also memorable. According to a study by Insivia, viewers retain 95% of a message when watched in a video. This makes video an invaluable tool for increasing brand awareness among potential customers.
Google loves video. Their algorithms are designed to reward websites that have video content—not surprising since they own YouTube—so including video on your website is a surefire way to improve rankings; you just need to make sure titles, headlines, and descriptions are keyword optimized. According to Moovly, your content is 53 times more likely to rank first on Google if you have a video embedded on your website. Additionally, video increases dwell time and the longer visitors spend on a site the more valuable web crawlers perceive the content to be, which also improves your ranking.
Video is one of the most effective ways to reach new audiences and build relationships with potential customers. The effectiveness is heightened by social sharing. Since videos are more likely to be shared on social media than any other type of content, it is easier for businesses to spread the word about their brand, products, and services. According to Wordstream, social video generates a whopping 1200% more shares than text and image content combined.
Video educates consumers on your company, services, and products in an easily digestible format. So, it is not surprising that 55% of consumers watch videos before making purchase decisions (Search Engine Journal). There are many types of videos, explainers, demos, teasers, testimonials, promotional, training, company culture, and recruiting (to name a few), designed to achieve a particular action. For example, a person is more likely to click through to a sales page or make a purchase if trust has been gained after watching an explainer video. According to Optinmonster, 84% of people say they have been convinced to purchase a product or service after watching the brand’s video.
Video is a marketing powerhouse that positively impacts ROI. An article by CodeFuel reported:
- 86% of marketers say video increased traffic to their website
- 83% of marketers say video increased their visitor’s time-on-page
- 84% of marketers admit videos helped generate leads
- 78% of marketers say adding video to their pages increased sales
Power numbers for sure and let’s not forget videos impact on SEO. And if that’s not enough, another benefit is the ability to repurpose video across various digital channels, thus creating greater cost-efficiency. For example, video created for a :30 commercial, can be edited for social media posts using snippets, out takes, and/or behind-the-scenes footage. It can also be used on the company’s website as standalone or as part of an image video.
Regardless of your objective, incorporating video into your marketing strategy allows you to reach more people, engage them with your message, and increase the likelihood of converting them into customers and long-term supporters of your brand.
Do you want to learn more about video? Contact us for help getting started.